According to Eric Balchunas, companies planning to build a Bitcoin reserve can efficiently accumulate BTC by accepting it as payment, which not only grows their crypto treasury but also drives incremental sales from Bitcoin enthusiasts who prefer vendors accepting BTC. This approach can influence trading strategies by highlighting potential demand shifts toward businesses integrating Bitcoin payments, possibly impacting BTC liquidity and market flow. Source: Eric Balchunas via Twitter (May 16, 2025).